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zero to one
What valuable company is nobody building? How can you create a future that doesn’t yet exist? Why is it better to aim for monopoly than to fight for market share?
Description
Zero to One is about how to create something entirely new—going from “zero to one”—rather than merely copying what already exists (which Thiel calls going from “one to n”). Peter Thiel, a co-founder of PayPal and early investor in Facebook, challenges conventional thinking about business, competition, and innovation. He emphasizes that the most valuable companies are those that innovate and create monopolies—not those that simply compete in crowded markets.
The book encourages entrepreneurs to ask bold questions:
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What valuable company is nobody building?
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How can you create a future that doesn’t yet exist?
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Why is it better to aim for monopoly than to fight for market share?
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