The Lean Startup.

Description

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

Most startups fail. But many of those failures are preventable.

In The Lean Startup, entrepreneur Eric Ries presents a revolutionary approach to building businesses that thrive in uncertainty. Inspired by lean manufacturing principles, this method helps startups of all sizes move faster, test ideas sooner, and adapt before it’s too late.

Instead of relying on elaborate business plans and big upfront investments, Ries advocates for rapid experimentation, validated learning, and agile development. At the heart of this approach is the Build-Measure-Learn feedback loop—a process that helps entrepreneurs figure out what customers really want and how to deliver it efficiently.

Inside, you’ll learn how to:

• Test your vision continuously without wasting time or resources

• Pivot or persevere based on real customer feedback

• Foster a culture of innovation and accountability

• Use actionable metrics to make smart decisions