Description
“Start With Why” explores what makes leaders and organizations truly inspiring and successful. Simon Sinek introduces the powerful idea that the most influential individuals and companies operate from a place of “Why”—a deep sense of purpose, cause, or belief that drives everything they do.
Core Concept: The Golden Circle
Sinek’s framework, known as the Golden Circle, has three levels:
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Why – The purpose, cause, or belief that inspires you.
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How – The process or values that set you apart.
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What – The product or service you offer.
Great leaders inspire by starting from the inside out—starting with WHY.
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