Description

“Go Pro: 7 Steps to Becoming a Network Marketing Professional” by Eric Worre is a practical guide aimed at individuals involved in network marketing (also known as multi-level marketing or MLM). First published in 2013, the book provides a step-by-step roadmap for those who want to transition from being amateurs in the industry to becoming professionals.

Overview:

Eric Worre draws from his decades of experience in the network marketing industry to offer insights, strategies, and tools that help readers build a sustainable and ethical business. He emphasizes the importance of skill development, mindset shifts, and consistent action.

Key Concepts in the Book:

Becoming a Professional:
Worre argues that network marketing should be treated like a profession—requiring dedication, continuous learning, and mastery of specific skills.
The 7 Core Skills of Network Marketing:
- Finding prospects
- Inviting them to understand your product or opportunity
- Presenting the product/business
- Following up with potential customers or partners
- Helping prospects become distributors or customers
- Training new team members
- Promoting events to support growth and motivation